B2B
We are experts in B2B communication because we believe that talking to a company is different from talking to a consumer. But we understand that every company is part of a larger system, with many agents involved. Therefore, we comprehend and operate in a client's value chain as a whole, and it always has a consumer, after all.
Our work begins from the identification of strengths that move the consumer to bring different companies and their customers (other companies) together to build meaningful experiences that go through their products, services and a unique way to serve.
Communication connects these dots, integrates, shares knowledge and dreams, creates contexts so that trade happens. This is our role and our commitment.
We are part of the Industrial Marketing Institute and the Industrial Marketing School, where we conduct researches and exchange knowledge about B2B communication.
Fibria – “Admirables” Campaign
‘Admire the value of life’ is the major key to driving strategic communication of Fibria, the world's leading producer of bleached eucalyptus pulp from renewable forests. Based on this, we looked for sources of inspiration in the regions where the company operates. We reached the admirable people, with stories and behavior admired by the communities. Through their stories, we value their initiatives, in a campaign that strengthened the great interdependence of life.
How to navigate this site?
We are tired of browsing linear sites. We like challenges. And we think that, since you are here, you probably share this discomfort.
This space is an interactive environment where you can see our projects and understand the way we think. We hope you enjoy and feel challenged to explore our mosaic.
Mouse over the highlights to see the caption and click to access. You will need the java plugin.
Send your message
Want to exchange an idea, talk about you or just have a cup of coffee?
Send us a message.
sarau@saraucom.com.br
Talk to us
If you prefer a contact by telephone, use the numbers below to speak with our teams.
Rua Gomes de Carvalho, 1581
Suite 1210 - Cep:04547-006
Vila Olímpia - São Paulo - SP
+55 11 2538 9719
Av. Borges de Medeiros, 2105
Suite 906 - Cep:90110-150
Praia de Belas - Porto Alegre - RS
+55 51 3061 1566
Location
Sarau works on a network, in a decentralized manner. But it's always good to have a place to call home.
Rua Gomes de Carvalho, 1581
Suite 1210 - Cep:04547-006
Vila Olímpia - São Paulo - SP
+55 11 2538 9719
Detailed map
Av. Borges de Medeiros, 2105
Suite 906 - Cep:90110-150
Praia de Belas - Porto Alegre - RS
+55 51 3061 1566
Detailed map
360
The 360 Project is an in-depth study of a territory: a city, a region, a specific market. Through this, we look at people and their relationships with the environment, the environment and its influence on people, promoting the knowledge of the part (micro) and of the whole (macro).
Inspired by strategic design, the 360 Project also offers a larger view of the factors that act directly in the analised reality. First of all, we work to understand the context in which the project is inserted and then seek creative stimulation in other universes to fertilize the process. The result is a new look at the parsed reality, with useful information for decision-making in companies.
The following graphic shows the general process of the 360 Project development, which is adapted and configured for each client.
We are a consulting company in communication projects. Our clients are companies that want to innovate by building meaningful and relevant experiences with their stakeholders. That’s the only way to build a really strong brand. Our team is transdisciplinary, formed by people with different origins, that complement each other. We believe in shared knowledge, teamwork and in the strength of the parts, which together are always more complex than the whole. Hence comes the name Sarau and our reason to be.
Nucoffee
NUCOFFEE, a Syngenta initiative, stands out in a sector that could do everything in the same way, the coffee chain . Understanding the chain, from farm to the external market, we’ve approached important stakeholders and designed new ways to tell their stories, generating long-term gains for all parties.
Click to see the article in the Journal of Industrial Marketing.
Strategic Design
We work inspired by the principles of Strategic Design. We believe that communication is part of a larger system, which brings together many others manifestations of a company's brand.
The Strategic Design, promoted by Politecnico di Milano, designs something that does not yet exist, with a new meaning. Also Strategic Design suggests something called the metaproject. It allows us to get deep into it and look for creative references in different environments. It suggests that products, services and communication can be designed together, generating meaningful experiences between companies and stakeholders.
Work Innovation
We work the concept of workshops with our clients as a great soirée, an "outside the box" meeting, and different from traditional environments. Through them, we create unique opportunities for co-creation and the rising of new ideas, through the exchange of information and knowledge. The results can be anything from concepts for new projects to potential business drivers, within a wide view, involving product, service and communication.
